Orc Therapy – Unga Lukas

We’re very proud to be part of this amazing initiative in helping young adults to deal with mental health issues. BBDO Nordic had the idea that real therapists could have real sessions with people in the popular game World of Warcraft. The organisation Unga Lukas joined forces and together they created Orc Therapy. They wanted our help to visualize the orches, both in stills and animation where they through different media channels could spread the message of this new type of therapy session.

Here’s a snippet from the Orc Therapy website:

These days, it isn’t always easy to be young. Social expectations and demands can affect you in all sorts of ways. If you feel the need to talk to someone who will actively and compassionately listen to your thoughts and feelings about life – you can talk to us. Now we’ve taken the leap into the World of Warcraft. Just search for our Orc names in the game, or contact us via the website, and you’ll find someone who truly wants to hear what’s on your mind.

The campaign won first prize in Resumés monthly competition Månadens Idé 🥇